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2018上半年商業地產銷售保持高位 迎轉型新契機

重慶渝開發股份有限公司網站  www.huawall.com  2018/6/30  來源: 經濟日報

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中國某研究院日前發布《2018中國商業地產發展白皮書》稱,上半年全國商業地產銷售面積保持高位,特別是商業營業用房銷售面積仍保持同比增長,同期商業地產開發投資額和新開工面積同比下降。與此同時,商業地產迎來消費升級、二孩放開及“新零售”熱潮等多重轉型新契機。

新開工和投資回落顯著

白皮書顯示,2018年上半年,全國商業地產開發投資額9688億元,同比下降9.9%,新開工面積11956萬平方米,同比下降8.1%。商業地產銷售面積達7206萬平方米,銷售規模依然較大。

其中,商業營業用房新開工面積9218萬平方米,同比下降8.4%;辦公樓新開工面積2738萬平方米,同比下降7.4%。商業營業用房銷售面積為5257萬平方米,同比增長2.4%;辦公樓銷售面積為1949萬平方米,同比下降6.1%。

土地市場方面,上半年全國300城商辦用地推出規劃建筑面積1.2億平方米,同比增長15.6%,成交0.9億平方米,同比增長11.8%;成交樓面均價為2334元/平方米,同比下跌7.4%。二線、三四線土地市場升溫,整體供應過剩趨勢。

“上半年住宅平均成交價格同比上漲幅度顯然高于商業地產均價變動,這種情況下,住宅市場自然更受企業關注。”中國某研究院相關負責人同時指出,網絡電子交易模式的擴張,使得網下交易增長乏力,商業地產空間需求量、消費量受到抑制,企業投資謹慎。但同時,他也指出,目前新興的互聯網“新零售”正成為商業轉型升級風口。

迎多重轉型新契機

隨著社會主要矛盾發生改變,商業地產機遇與挑戰并存。白皮書認為,在外部環境發生巨變情形下,商業地產的轉型升級是未來行業發展的關鍵。

目前,隨著我國推動消費提檔升級,品質生活體驗類消費正逐步成為消費的核心,80、90后更愿意為體驗和服務付費,而隨著全面二孩政策放開后,商業中親子業態為主的“娛樂體驗類消費”也即將迎來發展熱潮。

另一方面,互聯網電商興起“新零售”,紛紛在線下布局精準體驗式營銷。作為新零售生態的重要環節,商業地產將迎來行業轉型的新契機。

中國某研究院相關人士認為,從長遠發展角度看,商業地產的優勢將日益凸顯,加大對商業地產的布局是應有之義。不過,從短期尤其是從2018年來看,商業地產運營商還是在加速周轉中去化商業庫存,為更穩健的增長奠定基礎。

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